Digital Marketing

SEO is all about getting your website to organically appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases. Think Google (let’s face it, that’s the main one).

Social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out at a mass audience, you can really interact with your customers and listen to what they have to say. Think Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube. Pretty much every business should be on at least a couple of social channels.

Email may seem old school, but is remains one of the most effective digital marketing tools. Whether it be pushing seasonal promotions or events, you can also use email newsletters to 'nurture' by offering a lot of value beyond just pushing your products and services.

Display advertising, also known as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads.

Video can be super effective in getting your message across as it creates an emotional connection with the audience and is much more memorable than just some text or even a picture. Typically these are short educational or entertaining clips to achieve better reach and engagement.

Creating and distributing content; text, pictures, or multimedia that adds value for your audience, instead of just broadcasting an advertising message. If you’re in B2C, ‘content’ can mean social media posts, blog articles and fun videos; if you’re in B2B, it might be more reports, webinars and educational videos.

Pay per click appears at the top of the page with a little box that says ‘Ad’. You can buy a top-ranking position via an auction based on keywords, geographical location and demographics — but can get expensive, especially when you’re targeting popular keywords.

Involves partnering with 'influencers' — celebrities, experts, authority figures who have an existing audience. You get to piggyback on the influencer’s existing audience, often on platforms like Instagram or YouTube, loyal followers will jump on their recommendation and your exposure amplifies.

Affiliate marketing means outsourcing to other individuals or companies who will promote your products in return for a commission. The affiliate will promote your product on their website and if the customer clicks through and buys, then the affiliate will automatically receive a commission for driving that sale.