Website design & Development: Case Study

Showcase Blackpool as a national 'go-to' destination for leisure, hospitality & retail.

Background: with style and precision The previous website was outdated so Aqualeaf wanted a stylish website to reflect the modern swimming pools they build. They understood that blurry images could be the difference between someone being impressed by their work - or losing a potential customer to a competitor.

The Brief: Aqualeaf wanted a new website to reflect the pools they build; modern, tailor-made swimming pools. They'd learnt that people wanted more specific information with regards to pool options such as liners, enclosures and covers. It was, therefore, important we designed the new site so visitors had a better understanding of what options they had to consider to envisage their dream swimming pools a reality.

Professional and efficient throughout and the aftercare is brilliant. Tom also did an incredible job creating our new branded flyers, their quality is excellent. Many thanks for all your help with creating the perfect website for me.

Amanda Gawthorpe - Founder
The Challenge

Explain modern pool options

What We Did
  • Clear product overview
  • Less clutter
  • Sleek user-experience
  • Testimonials to create trust
  • Explain service overview

 

Aqualeaf had learnt that people wanted more detailed information with regards to liners, enclosures, covers and so on. Therefore, it was important presented visitors had a better understanding of what options they had to consider.

After speaking with Paul and Tony and learning more about the AquaLeaf standards and methodologies, we knew we could do a great job in creating a website that provided more detail to make everything easier for everyone; visitors were more informed had a good understanding before even contacting Aqualeaf.

We set about creating a narrative with the detailed pool information so that visitors felt more informed, resulting in a better first impression.



What We Did

Mission Accomplished

Some things we really like
  • Clear product overview
  • Less clutter
  • Sleek user-experience
  • Testimonials to create trust
  • Explain service overview

 

We created a minimalistic so it really focused on the products and services, no fluff, just quality content complemented with professional images to really engage visitors.

The end-result therefore provided more detail to make everything easier for everyone; visitors were more informed had a good understanding before even contacting Aqualeaf.

The Result: We presented more detail, making everything easier for everyone; visitors were more informed and had a good understanding before even contacting Aqualeaf, meaning visitors felt more assured, resulting in a better first impression.

These luxury swimming pools are jaw-droppers!




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If you'd like more information or to get a quote, I’d love to hear from you.
Call 07525 936 921 or send me a message below. Let's talk.